Concept · validation pending

Concept · Proctored credentials

tea.academy

Proctored tea sommelier exams and credentials — distinct from tea.school (courses) and tea.degree (training).

Validation target

Q4 2026 — design sprint pending credential-body partnership

Validation pipeline

  1. step 1
    Jobs-to-be-done analysis 1 week · Christensen framework
  2. step 2
    Mom-test interviews 1 week · 10 customer interviews · Fitzpatrick framework
  3. step 3
    Design sprint 5 days · Map / Sketch / Decide / Prototype / Test with 5 users · Knapp framework
  4. step 4
    Build / kill / pivot decision after Friday user test · build only if 4+ of 5 users complete the task
Concept brief Credential paths